Budget 2025
Campaign Plan Overview • EUR • 10/10/2024 - 10/7/2025
Budget vs Spent
€38,084.57/ €43,587
0.00% vs last period
Total Impressions
2,982,868
0.00% vs last period
Clicks & CTR
102,178
CTR: 3.43%
0.00% vs last period
Conversions
5,564
Rate: 5.45%
0.00% vs last period
Average CPM
€12.77
Average CPC
€0.37
Overall ROAS
13.24x
Lever Performance
3 leversGoogle Search
10 campaigns
Budget€30,659 / €29,704
103.22% utilized
Impressions
761,475
Clicks
62,531
CTR
8.21%
Conversions
2,875
0.00% vs last period
Facebook / Instagram
13 campaigns
Budget€7,382 / €12,550
58.82% utilized
Impressions
2,210,287
Clicks
39,626
CTR
1.79%
Conversions
2,689
0.00% vs last period
Affichage sur site web / application
1 campaigns
Budget€43 / €1,333
3.21% utilized
Impressions
11,106
Clicks
21
CTR
0.19%
Conversions
0
0.00% vs last period
Budget Distribution
Click segments to view lever details
Lever Breakdown
Google Search
€29,704
68.1%
Facebook / Instagram
€12,550
28.8%
Affichage sur site web / application
€1,333
3.1%
Performance Comparison
Detailed metrics for all levers
| Campaigns | Actions | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Google Search over performing | 10 | €29,704 | €30,659 | 103.22% | 761,475 | 62,531 | 8.21% | €0 | 2,875 | 4.60% | |
Facebook / Instagram on track | 13 | €12,550 | €7,382 | 58.82% | 2,210,287 | 39,626 | 1.79% | €0 | 2,689 | 6.79% | |
Affichage sur site web / application under performing | 1 | €1,333 | €43 | 3.21% | 11,106 | 21 | 0.19% | €2 | 0 | 0.00% |